It appears as though sagging sales, fan backlash, The New York Times dropping comics from its “bestseller” list, and a general consensus that Marvel has lost its way has finally pushed the “House of Ideas” to return to its roots. Bleeding Cool reported Feb. 6 that a back-to-basics approach will take place in 2018.
The website said:
“Last week’s Marvel creative summit I am told by well connected sources who have proved themselves in that past there was more of a focus on what DC Comics internally called “meat and potatoes” comics that preceded their doubling down on the popular characters and bringing back old favourite takes with DC Rebirth.
I am told, as Marvel brings back the X-Men line with a bang, to expect a return to more of a status quo for titles such as Thor, Iron Man, Hulk and more. A more familiar looking Marvel Universe by the autumn – although, just as with Captain America, as classic-look-characters return, expect new characters to keep a number of their books. …
I am told to expect that Secret Empire will be a bit of a last hurrah for this kind of [politicized] storytelling from Marvel for a while. A little how Marvel writers were told to get the use of the Marvel 616 dimensional nomenclature out of their system before it was done away with for good…”
Twitter, YouTube, and other social media websites were abuzz — in a positive way — with this news, but your friendly neighborhood blogger would like to remind everyone that actions speak louder than words — and Bleeding Cool reporting.
While it is true that Marvel has flinched in the face of a growing number of fans who are sick and tired of political preaching shoved into their books, it is also true that its writers and editors only made the right decision when all other options were essentially taken off the table.
If Marvel had to hemorrhage fans to DC Comics for months on end before its top brass decided to retreat on their social justice crusade, then it stands to reason that they will return to their old ways as soon as possible. Even Bleeding Cool’s report indicates that this is merely a tactical retreat by the New Puritans.
At this point in time Marvel has done nothing tangible — I repeat, nothing — to engender good will among the fans it has alienated for years.
There has not been any admittance that loyal customers were treated like dirt while classic characters were needlessly dumped upon for the sake of diversity.
Now is not the time to let up, but to stay increasingly engaged in terms of holding the publisher accountable for partisan or sloppy writing. Until Marvel and its creative teams consistently deliver the goods and extend an olive branch to those who were told to “eat a bag of d***s,” then they should not be patted on the back.
It is time to be cautiously optimistic, but it most certainly not the time to shake hands with writers and artists who have rarely missed an opportunity to sucker punch long-time readers.