Have you seen the promotional campaign for Christopher Nolan’s new movie,
Inception? The strategy is fittingly outside the box: Joseph Gordon-Levit shuffles and laughs along as Ellen Page shows the world what a self-righteous joke she is—when she should be promoting the movie. Maybe it’s awkward for Joseph because the liberal costar sitting next to him revels in everything he claims is “distasteful” :
“I guess I was paranoid that people would treat me differently, or in an unfair way, because of my job. Even back then, I really didn’t like the whole idolatry that goes on with actors and found the celebrity thing distasteful. I still do.”
Hey Joseph, what do you think of Ellen Page maximizing her own piece of the idolatry pie by waxing political during an interview for Inception? Do you think Ellen comments in an “unfair way” when she links Dick Cheney to “fear that seems to be creating a lot of ignorance and thus passing on that fear to a lot of people and causing a lot of problems,”? (Apparently no one passed on the gift of eloquence to Ellen…) The last time I checked, Dick Cheney’s tenure as Vice President saw jihadi nutbags turn cross-continental airplanes loaded with jet fuel into giant missiles in downtown Manhattan (not too far away from where Joseph went to college, if I’m not mistaken). And the last time I checked, jihadi clowns were still trying to create a market for body-bag makers in downtown New York City—after the Hopeandchange Express rode into town. Ellen? She just sings woefully out of tune with Jason Cera and somehow thinks it gives her the intellectual license to lecture the rest of us in monotone liberal platitudes.
The funny thing about most celebrities is that without their memorized scripts, all their “deep” thoughts end up sounding like vague, meaningless drivel you might see on cardboard signs during local news coverage of a high school “walk out,” (or a Joseph Gordon-Levit movie).
Joseph may have been a star on the show 3rd Rock from the Sun, but grunting and huffing in agreement with a liberal actor who’s as smart as a box of rocks isn’t going to win him over new fans. I’m going to see Inception because Christopher Nolan directed it, but I’ll think twice about contributing to the word of mouth because Joseph Gordon-Levitt and Ellen Page want to act like partisan tools when they’re supposed to be selling me on the movie. Smooth move, geniuses.
Douglas Ernst Blog 