DC’s ‘The Button’ offers lesson for Marvel, Axel Alonso

I used to have an irrational disdain for DC superheroes as a child. I was a “Marvel kid.” Sure, I loved Batman, but outside of his adventures I turned up my nose at DC fare. The echoes of my own irrationality reverberated into the future as I stuck to reading The Amazing Spider-Man, Captain America, and then occasional X-Men book as an adult. But somewhere along the line, Marvel decided to adopt a business model that needlessly alienates long-term readers. That, my friends, is where our discussion on DC’s The Button comes in.

Marvel Editor-in-chief Axel Alonso and everyone who takes their marching orders from him would be wise to look at what DC is doing under the watchful eyes of Geoff Johns. DC Rebirth was a creative home run, and now it seems as if the same can be said of The Button.

Check out my latest YouTube review on parts 1-3 of The Button, which is a great blueprint for Marvel to follow if it wants to win back fans. And, as always, I’m interested in hearing your feedback in the comments section below.

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