MSNBC Cheerios race bait

I’m a little late to the ball game as it pertains to MSNBC’s race-baiting Cheerios tweet. I’ve been busy at work and with some personal projects, so I wasn’t going to shoehorn a post in on my own biracial marriage because some angry person at a cable news network insinuated guys like me hate minorities.

Regardless, for those who are unfamiliar with the story, MSNBC gave a preview of a Cheerios ad featuring a biracial family. The cereal had a similar ad out last year and there were some racist comments left on YouTube. Shocker. Instead of acknowledging that billions of people have access to YouTube and that the lowest common denominator spends hours of their day trolling posts, MSNBC decided that taking another cheap shot at conservatives would be in their best interest.

One would think that the decision makers behind the scenes would learn; it was only a short time ago that one of their own hosts had to tearfully apologize on camera for cracking jokes at the expense of an adopted black child within the Romney family. Apparently not.

Perhaps MSNBC should stick to using minorities like Martin Bashir, who wished someone defecated down Sarah Palin’s throat, to attack conservatives. Oh, wait, that didn’t work out so well either.

Long story short, MSNBC backtracked. The tweet was deleted, the network apologized and the person responsible was allegedly fired — but the Internet is forever.

MSNBC

The response by conservatives was rather interesting. The hashtag “myrightwingracialfamily” was created, and MSNBC was bombarded by images of happy conservative biracial families. While there are plenty of pictures I’d like to share of my wife and I rocking out, I don’t need to. At least under these circumstances. The fact of the matter is that the MSNBC newsroom is filled with a bunch of people who are mean and bitter and angry.

I’ve said it before, but all one needs to do is fast-forward in time to see that the United States is going to be a browner country. America is so diverse that at some point in time it will be the mindset held by those at MSNBC that become irrelevant — not conservatism. One day, the vast majority of Americans will live in biracial families and they’ll wonder why previous generations could only see as far as the Cheerios in front of their faces. The race card will largely be off the table, but the debate over the size and scope of the federal government will remain. There will still be millions of Americans who yearn for economic and political freedom, individual liberties and a fidelity to the Constitution.

In the not too distant future most people will forget about the “Infamous MSNBC Cheerios Tweet of 2014,” but the impression of the network as just a bunch of intellectual flakes will remain.

How sad is it that James Brown had a better understanding of America during the 1960s than MSNBC does in 2014?

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About the Author Douglas Ernst

I'm a former Army guy who believes success comes through hard work, honesty, optimism, and perseverance. I believe seeing yourself as a victim creates a self-fulfilling prophecy. I believe in God. I'm a USC Trojan with an MA in Political Science from American University.

16 comments

  1. Stay classy, MSNBC. Yeesh. Talk about a serious case of projection on their part. They continue to prove that they are the ones who are unhealthily obsessed with race, not conservatives.

    1. It seems like every week there’s some race story that I could write a blog post on…but it just gets old after awhile. It’s tough because on some level they need to be called out on their race baiting, but then on another level you want to just ignore them.

      In regards to the personal project I’m working on…it’s my book. Your decision to work on your own project helped get me back to some material I started about a year ago. A lot of factors came together to get me to say, “Okay, this is going to be done — by May.” I’m well on my way. If you’ve noticed that I haven’t posted as much lately, that’s why. The time I would normally dedicate to my blog is going towards my book.

    2. It does get old, but like you said, the race hustlers need to be called out. The more people call them out, the faster they’ll sink into obscurity (hopefully). The race hustlers do more to divide than to unite, and that’s a problem I have with them. It goes against MLK’s dream of a colorblind society, something that always resonated with me, as I’ve mentioned in the past. They claim that we should move beyond race, but they contradict themselves by focusing so obsessively on it. In school I was often told, to “embrace your differences.” I always thought, shouldn’t we embrace our similarities as human beings? That line of thinking, being colorblind… is ironically considered “racist” in today’s world.

      I’m glad that I inspired you to get back to working on your book! I’m glad I could be an inspiration to someone.

    3. Yep. Since we interact fairly regularly I suppose it was only a matter of time before it naturally came up in conversation. However, I’m willing to be that there are others you’re inspiring without even knowing it. Keep up the good work, man!

  2. Hey Doug, thank you for the info you provided.

    @Carl
    “In school I was often told, to “embrace your differences.” I always thought, shouldn’t we embrace our similarities as human beings?”

    And there-in lies the difference between ‘pluralism’ and ‘multiculturalism’ as well as the difference between E. Pluribus Unum and whatever the hell Indonesia says that translates out to ‘Unity in diversity’ that’s similar, but really isn’t.

    1. Yeah, we had a “Diversity Day” in my freshman year of high school, where the speakers basically said to “embrace your differences.” I had to scratch my head at that. I thought, shouldn’t we embrace our similarities as human beings, the common thread we all share?

    2. Glad to see that, even at that young age, that you understood the difference between multiculturalism and pluralism Carl.

    3. Even back then, I thought the whole thing was beyond ridiculous. The speakers were basically calling for a separation of the races, instead of trying to unite people by their common thread of humanity. Diversity-obsessed people are depressing and it’s amazing how they contradict themselves when you call them out on their nonsense.

  3. You don’t know how happy I am to hear that your wife is not of the same ethnicity as you. It gives me hope as a young black woman who likes guys of any ethnicity but they must be Christian and they must be conservative and finding a guy like that who likes me has not been an successful journey. I’m pleased to know of a conservative Christian guy who married biracially. Thanks for sharing!

    1. Well, knowing what I do know of you from what you’ve disclosed online…I’d say it’s only a matter of time. What’s not to like about you?! 🙂 My experience with friends has been that they put too much pressure on finding that other person. They set some sort of arbitrary timeline in their head (e.g., If I’m not seriously dating by 25, 30 etc. then something is wrong), and then when they sort of ease off that mindset things just sort of happen naturally.

  4. Thanks Doug! Yea, I’m working on not pressuring myself. I’m coming up on my 24th b-day and year 25 is the time I’ve had in my head for years that I’d like to have been married. Seeing that there’s only a year between now and then I’m trying to come to terms with the fact that I can’t control when I’ll be married and be content. That happens to be my New Years resolution also. Be content. It’s just a hard lesson to learn.

    1. There’s a saying about being water…being the ocean. The ocean is powerful and grand and expansive in its reach, but it’s also humble — it lays low — and everything flows to it. I’m confident that your future husband will find you at the right place and the right time.

      I used to pressure myself with certain aspects of my professional life. It wasn’t until I let go of that that I was really able to just enjoy where I was and then appreciate the successes that came naturally over time. But yes, it is a hard lesson to learn.

  5. I have to remember that saying. It’s ironic that you mention professional stagnation too. The being content lesson covers a multitude of frustrations in my life. Thank you Doug you’ve been very encouraging to me today. Pray for me as I try to practice contentment please.

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