I’m a little late to the ball game as it pertains to MSNBC’s race-baiting Cheerios tweet. I’ve been busy at work and with some personal projects, so I wasn’t going to shoehorn a post in on my own biracial marriage because some angry person at a cable news network insinuated guys like me hate minorities.
Regardless, for those who are unfamiliar with the story, MSNBC gave a preview of a Cheerios ad featuring a biracial family. The cereal had a similar ad out last year and there were some racist comments left on YouTube. Shocker. Instead of acknowledging that billions of people have access to YouTube and that the lowest common denominator spends hours of their day trolling posts, MSNBC decided that taking another cheap shot at conservatives would be in their best interest.
One would think that the decision makers behind the scenes would learn; it was only a short time ago that one of their own hosts had to tearfully apologize on camera for cracking jokes at the expense of an adopted black child within the Romney family. Apparently not.
Perhaps MSNBC should stick to using minorities like Martin Bashir, who wished someone defecated down Sarah Palin’s throat, to attack conservatives. Oh, wait, that didn’t work out so well either.
Long story short, MSNBC backtracked. The tweet was deleted, the network apologized and the person responsible was allegedly fired — but the Internet is forever.
The response by conservatives was rather interesting. The hashtag “myrightwingracialfamily” was created, and MSNBC was bombarded by images of happy conservative biracial families. While there are plenty of pictures I’d like to share of my wife and I rocking out, I don’t need to. At least under these circumstances. The fact of the matter is that the MSNBC newsroom is filled with a bunch of people who are mean and bitter and angry.
I’ve said it before, but all one needs to do is fast-forward in time to see that the United States is going to be a browner country. America is so diverse that at some point in time it will be the mindset held by those at MSNBC that become irrelevant — not conservatism. One day, the vast majority of Americans will live in biracial families and they’ll wonder why previous generations could only see as far as the Cheerios in front of their faces. The race card will largely be off the table, but the debate over the size and scope of the federal government will remain. There will still be millions of Americans who yearn for economic and political freedom, individual liberties and a fidelity to the Constitution.
In the not too distant future most people will forget about the “Infamous MSNBC Cheerios Tweet of 2014,” but the impression of the network as just a bunch of intellectual flakes will remain.
How sad is it that James Brown had a better understanding of America during the 1960s than MSNBC does in 2014?