If you remember Mike Tyson’s Punch Out!! then you’ll remember Soda Popinski. Mayor Bloomberg is a little like Soda Popinski, not because of his association with carbonated beverages as much as the fact that a lot of people want to punch him in the face right now. That tends to happen when you’re a tyrannical soda jerk.

A friend of mine read about New York City’s Mayor Bloomberg (aka Soda Jerk), and his plan to ban sales of sodas, sweetened ice tea and energy drinks above 16 ounces at many venues. Although I never gathered this friend to be particularly political, she likened the mayor to Loki, from Marvel’s Avengers:

“Is not this simpler? Is this not your natural state? It’s the unspoken truth of humanity, that you crave subjugation. The bright lure of freedom diminishes your life’s joy in a mad scramble for power, for identity. You were made to be ruled. In the end, you will always kneel,” (Marvel’s Loki).

My reply? Bloomberg and his ilk are arguably worse than a “Loki” type of dictator or tyrant because soft tyranny is harder to get people to see. The power-hungry politicians, absent of any principles, chip away at our freedoms and liberties until one day we wake up and say, “What happened? Where did it all go?”

If an invading force landed on American shores tomorrow we would fight tooth and nail to save the nation, but when the Bloomberg’s of the world slowly enslave the citizenry under the guise of “doing something,” then liberal allies bizarrely find ways to defend the indefensible.

Two telling snippets from the Soda Jerk:

“Obesity is a nationwide problem, and all over the United States, public health officials are wringing their hands saying, ‘Oh, this is terrible,’” Bloomberg told The New York Times. “New York City is not about wringing your hands; it’s about doing something.

We’re not taking away anybody’s right to do things, we’re simply forcing you to understand that you have to make the conscious decision to go from one cup to another cup.”

When you listen to Soda Jerk, ask yourself one question: Why is that Mayor Bloomberg is never really concerned with what the necessary and proper role of the government is? Liberals are always concerned about “doing something,” even if meddling on their part infringes upon the individual liberties of the population. They seek to act because the optics of action are preferable to principled restraint.

At what point do all of these “minor” infringements on liberty add up to something so divorced from our founding that it becomes time to break ties with our oppressors? Ask any liberal politician and many so-called “Republicans” today to speak on the limits of the federal government, and watch them hem and haw because, in truth, they don’t believe there are any limits to what you can be “forced” to understand. That same mentality then bleeds into state politics, where sick and twisted men like Mayor Bloomberg feel the need to tell you what sized carbonated beverage you can buy at a restaurant, what kind of oil cooks your french fries, and whether or not you can attend Happy Hour.

There are politicians who are using the Death by 1000 Paper Cuts method on our nation. They have been at it for decades, and many of us are sick of bleeding. Send a message this election season that you’ve had enough. And then do it again, and again, and again because it’s going to take years to undo the mess we’ve made of ourselves.

Ever shake up a can of soda, throw it in the air and then witness what happens when it hits the concrete? Well, guys like Bloomberg have been shaking brand U.S.A. up for quite some time, and the pressure is intense. There’s a reason why the Tea Party and the Occupy movements bubbled up, and if they keep “shaking” the nation our little can is going to burst. And that’s when things will get … sticky.

Now if you’ll excuse me, I have 32 ounces of something to drink. Perhaps more.

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About the Author Douglas Ernst

I'm a former Army guy who believes success comes through hard work, honesty, optimism, and perseverance. I believe seeing yourself as a victim creates a self-fulfilling prophecy. I believe in God. I'm a USC Trojan with an MA in Political Science from American University.

7 comments

  1. I really do not see sodas being banned from a game or even a movie anytime soon. “Sodas” brings in too much money to these places and think about the taxes paid on these places of so called “fun.” Do you picture going out to the movies and saying ill have a large water instead of a small?
    How many places does each soda name Sponcer at games, etc. Etc. Its about. money. It is about the size yes, smaller sizes higher prices. Look. Around at the stores, gas stations, everyday items shrink while prices rise. It is all about profit. I’d see them adding nerowater to the sports and games just charging 5 dollars a bottle of flavored seltzer water ( enhanced with liquid vitamins) it should say. Profit in the name of our concern with the obese. Now that’s a good title.

    1. Did you read the post? They steal from us bit-by-bit. They could never outright ban soda, and so they start by taxing it … and then they limit the portion size you can have … and then they keep chipping away. If your definition of individual liberty-theft is someone outright banning an activity you want to do (a legal contract between you and another party), then that’s sad.

      You also didn’t follow the money to the right place. Bloomberg cites health care costs as a reason for what he’s doing. That’s part of the equation, but implicit in the statement that he must “force” you to “understand” is the idea that he knows MORE than you do. He knows what’s in your best interest and how you should run your life, and believes he has the right to force you to HIS will. That is scary, and it’s something that transcends soda discussions and trans fat and salt police.

      Bloomberg believes we are cattle, and he is our ranch master. Wrong. Conservatives see the tyrannical truth behind the thin veil of concern.

  2. This is just another example of how those who have money and power cannot comprehend the fact that some people can only afford the $1 sugary soda on the dollar menu at McDonald’s or the double cheeseburger. Not everyone can afford to only drink mineral water like Madonna. People don’t have money to spend. The economy is collapsing. This clown thinks he is going to fix something by regulating/outlawing soda? The only answer to why he is doing this is simple. Some how, some way, he, or his friends, will make money. Maybe he owns stock in a competitor of big soda. It’s all crepe. Democrat – Republican – it makes no diff. If you want to figure out what is really going on, follow the money. I’m a tax auditor.

    1. I think that “follow the money” is a good rule of thumb.

      Regardless of his motivations, it’s just very interesting to me how these guys always talk about their intentions and not what the proper role of government is. It’s never a question of whether or not they SHOULD do something because, sadly, they believe they CAN.

      I’ll be doing a follow up blog on this shortly. I’m trying to figure out how to puzzle a number of ideas together. I took last week off to do a lot of reading, and I’m almost done with the last book I wanted to knock out.

      As always, thanks for the comment.

    2. Good point. Tap water is free. Find that in a fast food joint! They give you dirty looks and a 4oz clear cup when you ask for water. Drink sales are high profit and often is most if not all the profit of the while fast food meal. Upsizing isn’t necessarily evil, it just looks like a better bargain, which we all know A LOT of people like. 64oz for only 25 cents more than 32oz! Su-wee!

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